Oct. 6, 2004

Event Co-chairs, Katherine Kennedy and Robert Horsman

Local Saks Fifth Avenue Teams with UCSD
For Events to Benefit Women’s Cancers

To help raise awareness and dollars for all women’s cancers, the Saks Fifth Avenue store in Fashion Valley has partnered with the Rebecca and John Moores UCSD Cancer Center to host “Key to the Cure,” a 4-day shopping event taking place October 14 to 17. During those days, a percentage of all sales will go to support research into breast cancer and women’s reproductive cancers.

To kick off the shopping weekend, from 6 to 9 p.m. on October 13, the Fashion Valley Saks store will host a party with restaurant tastings and cocktails, and fun men’s fashion event called “Men About Town.” Tickets are $25 per person.

Men About Town is a slightly irreverent fashion show that features nearly 30 prominent San Diego men dressed in Saks apparel. Now in its second year, the fashion show is co-chaired by Katherine Kennedy and Robert Horsman.

“It’s great fun to see these business and community leaders and celebrities looking fabulous and strutting down the runway,” said Kennedy. “The crowd really gets into it, cheering the models and some even throwing money onto the stage! Everyone has fun while supporting an important cause.”

The partnership between Saks and the Cancer Center during the past five years has raised more than $500,000 through sales and sponsorships. This year’s kickoff party and fashion show are partially underwritten by Mercedes-Benz of San Diego.

At the national level, Mercedes-Benz USA has designed an all-new SLK350 Launch Edition roadster to raise funds for the Key to the Cure program. One of these cars will be on display in the Fashion Valley Saks store during the local events.

Other national sponsors are the Entertainment Industry Foundation’s Women’s Cancer Research Fund, and Hanes, which has underwritten this year’s Key to the Cure t-shirt, enabling 100 percent of its $35 retail price to go directly to Key to the Cure. The t-shirt was designed by Marc Jacobs exclusively to benefit this initiative.

For further information about the kickoff party and fashion show or the 4-day shopping event, please call the UCSD Cancer Center Foundation office, 858-822-0023.

Saks Fifth Avenue is part of Saks Fifth Avenue Enterprises, which includes 62 Saks Fifth Avenue stories nationwide, 51 OFF 5^th Outlet Stores and saks.com.